Belstaff. A story of adventure from Exploration, Aviation and Motorsport to catwalks across the world and a firm favourite among the great and good since 1924.
In 1924, Eli Belovitch goes into business with his son-in-law, Harry Grosberg, to form Bellstaff Brand (note the extra ‘l’, which remains until the 1930s). Based near Stoke-on-Trent, the company produces practical waterproof garments for both men and women, with the emphasis on motorcyclists.
Grosberg, eager to ensure the firm remains at the cutting edge of technology, travels extensively throughout Europe and Asia in search of fresh fabrics and techniques. Belstaff becomes the first company in the world to use Egyptian waxed cotton to manufacture ‘breathable’ yet waterproof clothing.
Over the years, some of the great and the good have worn the brand, from historical titans T.E. Lawrence, Amelia Earhart and Che Guevera, to more modern names like David Beckham, Kate Moss, Ewan McGregor, Kristen Stewart, Rihanna, Tom Hardy and Liv Tyler; not to mention various racing legends, including Sir Jackie Stewart OBE and Sammy Miller MBE.