From SS22 MooRER will be available at Parma Distribution who has been appointed to represent the prestigious Italian brand throughout the Benelux and the United Kingdom across all division and categories.

Renowned for its outstanding outerwear collections, the Italian luxury brand has expanded its product categories. After launching men’s pants and knitwear, the brand has enriched its offering with denim pieces, footwear and small leather goods. The women’s line will also be expanded to include denim, knitwear and dresses starting from the spring 2021 collection.

In addition to new categories, the label has upgraded its retail strategy by implementing new customized shopping assistance services. Customers can now ask for remote consultations with sales assistants, the home delivery of goods purchased at the brands’ flagships as well as for a concierge service enabling stores assistants to bring a selection of pieces to their homes. Consumers will also be able to book online an in-store appointment or a single garment to try on in the flagship soon.

Although the lockdown halted the brick-and-mortar activity for months, the company said it expects a double-digit growth in 2020, supported by a series of investments it has made in technology to ramp up the business after the pandemic’s peak phase. Last year, revenues were flat at 30 million euros com- pared to 2018.

Based in Castelnuovo del Garda in the Veneto region, MooRER was founded by Moreno Faccincani in 2006. Known for its luxury down jackets and outerwear, the brand is produced by specialized manufac- turers in the area surrounding its headquarters and takes pride in full traceability of its products.

The company counts four monobrand boutiques, including one in Milan’s luxury shopping street Via Montenapoleone, in Tokyo’s Ginza, Italy’s Cortina and Germany’s Sylt. The label is available at more than 1,000 multibrand points of sale and luxury department stores globally, including Italy’s Rinascente and Tsum in Moscow.

As reported, last year investment fund Borletti Group acquired a 25 percent stake in the brand. Faccin- cani continues to hold his role of president and creative director of MooRER.



Hidnander bets on bricks and mortar, independent retailers, shy away from market place dependence and focuses on Made In Italy to win over the luxury consumer base around the world.

Starting from SS22 the brand will be represented by Parma Distribution exclusively in the United Kingdom and Ireland.


1) No logos. No stars or stripes.

All quality. The wearer is hero. Fashion is a lie to make you buy. Hidnander is for customers who want something pure; who seek authenticity. Hidnander is fashion with soul, fashion without fiction, and worn by individuals who see image as precious. Hidnander is for the curious and the outliers, the disaf- fected and the individuals, for people who ask questions and lust for meaning. The truth is in there.

2) “Anti-Icon” defines Hidnander’ s creative approach.

To conceal what other brands show. Layers are obscured or disguised, a secret between maker and wearer. Design employs mix-and-mismatch. Icons are stripped down and remade. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business. Every Hidnander model is a twisted classic.

3) Every Hidnander product is Made in Italy.

Made in Italy means excellent craftsmanship, premium-luxury quality, respect for the environment and respect for the people who manufacture the products.. No shameless waste. No meaningless transit. Made in Italy means true sustainability. Hidnander reclaims tactile, dependable values for the fashion industry.