Hidnander bets on bricks and mortar, independent retailers, shy away from market place dependence and focuses on Made In Italy to win over the luxury consumer base around the world.
Starting from SS22 the brand will be represented by Parma Distribution exclusively in the United Kingdom and Ireland.
THE HIDNANDER MANIFESTO
1) No logos. No stars or stripes.
All quality. The wearer is hero. Fashion is a lie to make you buy. Hidnander is for customers who want something pure; who seek authenticity. Hidnander is fashion with soul, fashion without fiction, and worn by individuals who see image as precious. Hidnander is for the curious and the outliers, the disaf- fected and the individuals, for people who ask questions and lust for meaning. The truth is in there.
2) “Anti-Icon” defines Hidnander’ s creative approach.
To conceal what other brands show. Layers are obscured or disguised, a secret between maker and wearer. Design employs mix-and-mismatch. Icons are stripped down and remade. Hidnander products revise style archetypes, restore quality and revive faith in this whole lousy business. Every Hidnander model is a twisted classic.
3) Every Hidnander product is Made in Italy.
Made in Italy means excellent craftsmanship, premium-luxury quality, respect for the environment and respect for the people who manufacture the products.. No shameless waste. No meaningless transit. Made in Italy means true sustainability. Hidnander reclaims tactile, dependable values for the fashion industry.